E-Commerce

Our e-commerce experts are equipped with both an outstanding legal knowledge of e-commerce as well as more than ten years of practical experience in this area, which is unique among lawyers in Switzerland.

With the increasing use of the internet, the importance of e-commerce is steadily growing. More and more companies are using digital distribution channels.

 

At gbf, we have extensive legal as well as practical knowledge in the field of e-commerce. As a result, we are able to advise our clients as to both legal and commercial considerations in the following areas:

  • General conditions of sale
  • Domains / trademarks
  • Distance selling
  • Consumer liability
  • Licences
  • Terms of use
  • Online advertising
  • Parallel imports
  • Piracy / copyright protection
  • Related contracts (Online sales, IT, design, hosting)

Expatriation and tax optimisation

Advised several crypto entrepreneurs on their expatriation to Switzerland, including company formation and tax optimisation on digital assets.

Lawsuit against Google and YouTube

Coordinated a class action in the United States involving Steve Wozniak (Apple co-founder) against Google and YouTube over the dissemination of fraudulent Bitcoin scam videos (2020).

Swiss structure for a DeFi crypto company

Established a Swiss structure for a company specialised in decentralised finance, including a partnership with a Swiss wealth management firm.

Regulatory authorisations for crypto ATM company

Obtained regulatory authorisations from the Self-Regulatory Organisation (SRO) for a company specialised in cryptocurrency ATMs.

Voluntary disclosures for crypto asset holders

Assisted in numerous voluntary disclosure proceedings for clients holding crypto assets (ETH, NFTs), resulting in the majority of cases in no taxation on gains.

Corporate Structure Paper

Advised gig economy e-commerce player in reviewing Swiss corporate and labour law market entry conditions

Thomas Hua

Dominik Skrobala

General Terms

Advice to a Swiss e-commerce player on general terms of sale, terms of use and privacy policy

Thomas Hua

Transparency Consultation Request on Business Secrets

Represented an e-commerce player in resisting requests pertaining to business secrets under the Freedom of Information Act

Thomas Hua

Privacy policy for an app

Drafting a data privacy statement for a Swiss technology company for their app in the app store.

Nando Stauffer von May

Cyber insurance

Advising the insurer against its insureds arising from cyber attacks against a watch manufacturer and a bank.

Lars Gerspacher

Online sales of travel packages

Advised an airline on the regulatory requirements for the online sales of travel packages.

Marco Novoselac

Online flight sales

We advised an airline on the regulatory requirements applicable to the online sales of flights and travel packages.

Marco Novoselac

Publication17.07.2025

Gestion des cryptomonnaies en fin de vie

Legs à des œuvres de bienfaisance - article in partnership with Switzerland for UNHCR

Presentation03.02.2025

La Taxation des Cryptomonnaies

Tagung zum Steuerrecht 2025, Hôtel Wilson

Presentation14.11.2024

Tout comprendre sur la fiscalité des cryptomonnaies

Geneva Event Crypto (GEC), Geneva